Social ROI
What's the return of social wellbeing?
The Social ROI, Social Return on Investment, of Frendie describes what sort of social and economical value investing on community and reducing loneliness can develop.
Social ROI of Frendie in a nutshell
Estimated gain € ÷ investing in Frendie € = Social ROI
For example, if investing 5 000 € brings 20 000 € in estimated gain, Social ROI is 4:1.
How is the Social ROI of Frendie developed?
Frendie measures the chaing of impact:
adoption → activity → new contacts → meetings → reduce of loneliness → wellbeing and adherence → return of investment
In Frendie user survey:
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−24 % in average feeling of loneliness
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−44 % in the amount of people who felt strong longeliness
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63,4 % found new friends and acquaintances
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about 80 % of those who found new contacts met them face-to-face
Example of a Frendie PRO pilot
In a community of 756 users there were average of:
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1 503 contact invitations per month
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957 accepted invitations per month
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about 2 900 chat messages per month
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34 % daily active users
In modeling 148 students were estimated to be removed from the risk of loneliness.
The modeled risk of loneliness was reduced:
33,0 % → 13,4 %
Seven months modeled societal benefit was:
86 000–216 000 €
In average:
129 500 €
In work the benefit can show up in non-attendance
In one Frendie client organization the non-attendance because of mental health was reduced throughout the period for 20 %.
For example in an organization of 100 people:
25 employees feeling loneliness
× 5 extra days of absence
× 400 € per day of absence
= 50 000 € cost per year
If cost is reduced by 20 %:
= 10 000 € potential gain per year
If Frendie investment is 5 000 €:
Social ROI = 2:1
→ For every invested Euro it's modeled to be 2 € of value.
Frendie makes social wellbeing measurable
Frendie PRO helps your organization to measure more than usage.
It makes visible:
how the people find each other, how loneliness changes and what this can mean for organization in wellbeing, commitment and money.
→ Book the Social ROI estimation for your organization
Social ROI is an organization specific impact and expense modeling. It alone doesn't indicate the causality in impact of using Frendie.
